Person
Max Semenchuk
Christian Shearer
Will SzalPlan
Q3 2025
List
1. Commitment
Our commitment is to increase $REGEN adoption and value by making token holders proud of their investment and part of the regenerative movement.
2. Doing/Not Doing Instead
- Ecocredit sales remain low
- Less buzz and interest about offsetting
- Corporates backing off climate commitments with new US administration
- Memecoin participants more interested in joke coins ($1B for Fartcoin)
- Acceleration towards ecological collapse
3. Hidden Competing Commitments
- Fear of missing out on alternative crypto returns (BTC/ETH)
- Worry about slow/low returns (compared to 10% weekly returns elsewhere)
- Corporates realized green PR voices became smaller
- Preference for fun and humor over serious ecological investment
4. Big Assumptions
- Pride in being part of $REGEN is sufficient to drive adoption
- A narrative about legacy can overcome short-term profit motives
- Corporates will feel proud to hold $REGEN for reputation benefits
- $REGEN can succeed even if ecocredits adoption is slow
- Early adoption narrative will create lighthouse effect
5. Test Results from Social Media Polls
These polls with 6-7 people helped with some testing of our assumptions:
What people value most about $REGEN:
- Infrastructure for ecocredits (42.9%)
- Long-term appreciation (42.9%)
- Being in the movement (14.3%)
- Governance over assets (0%)
How people see $REGEN primarily:
- An ecological investment (71.4%)
- Part of a regen portfolio (14.3%)
- A governance token (14.3%)
What would make holders MOST proud:
- Leading ecocredit infrastructure (66.7%)
- Ecological Commons (33.3%)
- Diverse ecocredits (0%)
- Being early to RWA (0%)
Expected drivers of $REGEN adoption:
- Retail interest in regeneration (42.9%)
- Integration with DeFi (28.6%)
- Increased corporate commitment (14.3%)
- Regulatory pressure (14.3%)
6. Insights for Tokenomics Strategy
Based on the immunity map and poll results:
- Focus on $REGEN as infrastructure for ecocredits rather than just governance
- Strengthen the connection between $REGEN and ecocredits without direct backing
- Consider Matthew's insight that pride is insufficient - build around commitment and values representation
- Address the competing commitment of FOMO by emphasizing long-term ecological ROI
- Segment token holders to better understand behaviors (as suggested by Matthew)
- Explore treasury ownership of ecocredits at launch to create market pressure (Will's suggestion)
7. Next Experiments
To test our assumptions and overcome immunity:
- Analyze top 1000 wallets for behavioral insights
- Test messaging that focuses on $REGEN as ecological commitment rather than pride
- Develop narrative around long-term appreciation tied to ecocredit infrastructure growth
- Test Fixed Cap, Dynamic Supply Proposal with key stakeholders